Restoring the past,
refining the mark.
Inocuo is a visual identity redesign for a company specialising in the restoration of antique pieces of all types and materials: paintings, furniture, photographs, stained glass, documents, and stone sculptures.
The project demanded a refined, elegant identity that communicated both craftsmanship and modernity. The resulting logotype — a clean, serif wordmark set within a circular frame — references precision and timelessness, qualities that underpin every restoration.
Precision as
identity.
The circular mark enclosing the logotype speaks to continuity, care, and the cycle of preservation — breathing new life into old forms. A deep navy and marble white palette was chosen to convey classical authority with a clean, contemporary finish.
The monogram variant — two interlocked letterforms — provides a versatile secondary mark for contexts where the full logotype would be too detailed.
Colour system
Applied across
every touchpoint.
The identity was extended to business cards, course and service brochures, exterior signage, window wraps, interior signage, and corporate stationery — building a complete visual ecosystem for the brand.
