From myth,
fury. From shadow,
her name.
La memoria de las poderosas is a 252-page book created as a Master's thesis. It explores mythology and feminism — how the feminine has been conceived, feared, venerated, and demonised throughout myth and dominant culture — through five archetypes and a series of mythological female figures.
The book merges art and mythology from different cultures through a feminist and transgressive lens, arguing that these figures should be admired rather than feared. It is both an editorial design object and a cultural argument.
Dark matter,
golden type.
The visual system is deliberately theatrical: deep near-black backgrounds, rich crimson accents, gold lettering, and aged texture overlays evoke the ancient and the sacred. The typography oscillates between classical serif display and ghosted letterforms that dissolve into the image.
Each archetype chapter opens with a full-bleed image spread, establishing a visual identity for that figure before the text begins. The result is a book that feels both scholarly and incantatory.
Colour system
Five figures,
five voices.
Each of the book's five sections is anchored by one archetype: Circe, Kali, Lilith, Pandora, and the Valkyries. Individual poster compositions were developed for each figure, functioning as editorial illustrations and standalone graphic pieces.
Each spread
a ritual.
Interior layouts balance dense text columns with full-bleed image sections, pull-quotes set in large display type, and carefully controlled white space — giving the content room to breathe without losing the visual intensity the subject demands.
